It's Mineral Client: San Pellegrino Role: Art Director
San Pellegrino's revitalizing taste, while being made of minerals, warrants it to be named a mineral in and of itself.
This integrated campaign imagines the brand as a periodic element. The #10 represents the number of production sites the company has in Italy, while (01.899) represents the year 1899, when The Sanpellegrino Company was founded.