This integrated campaign utilizes alternatively designed tombstones, (also known as museum labels) for critically endangered animal species with the list provided by the World Wildlife Fund. The born date (b.____) signifies the species' binomial naming date.
Scientists say these animals may die "within our lifetime" if conservation efforts are nullifed. Therefore, I made the extinction dates a nearer one (next to the artwork title), in hopes to raise awareness to the crisis at hand. Additionally, the artwork titles were satirically named to aid in the social awareness.