I Built That
Client: IKEA
Role: Art Director and Copywriter

It's time to share your IKEA builds.

Print

IKEA's I Built That manuals maintain the same iconic design, and clear instructions, but with the extra added step of sharing your satisfyingly laborious builds with the world. Take pride in your hard work. Let everyone know "I built that".

#IBLTHAT

Print, Social Media

LOMMARP Front Page, IBLTHAT
IBLTHAT logo.
Screen Shot 2020-01-24 at 7.49.08 PM
You'll need an extra tool for your builds. A mobile device.
LOMMARP 53-54
You're not quite done yet.
LOMMARP 55
Final step: Share your build.

Out-of-home

IKEA utilizes a special "I Built That" billboard outside of their locations to promote their new social media campaign.
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