The Extinct Species Galleries Client: World Wildlife Fund Role: Art Director & Copywriter
If humans fail to stay proactive in the mission to conserve the Earth's endangered species, the only way we'll be able to relish in their magnificence is in a museum.
This integrated campaign utilizes alternatively designed tombstones, (also known as museum labels) for critically endangered animal species with the list provided by the World Wildlife Fund. The born date (b.____) signifies the species' binomial naming date. Scientists say these animals may die "within our lifetime" if conservation efforts are nullifed. Therefore, I made the extinction dates a nearer one (next to the artwork title), in hopes to raise awareness to the crisis at hand. Additionally, the artwork titles were satirically named to aid in the social awareness.
Print
Out-of-home
WWF will host galleries (or mock museums) in major cities .